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  2. Scientific theory - Wikipedia

    en.wikipedia.org/wiki/Scientific_theory

    Kitcher agrees with Popper that "There is surely something right in the idea that a science can succeed only if it can fail." He also says that scientific theories include statements that cannot be falsified, and that good theories must also be creative. He insists we view scientific theories as an "elaborate collection of statements", some of ...

  3. Reader-response criticism - Wikipedia

    en.wikipedia.org/wiki/Reader-response_criticism

    Two Girls Reading by Pierre-Auguste Renoir. Reader-response criticism is a school of literary theory that focuses on the reader (or "audience") and their experience of a literary work, in contrast to other schools and theories that focus attention primarily on the author or the content and form of the work.

  4. Very important person - Wikipedia

    en.wikipedia.org/wiki/Very_important_person

    A very important person (VIP or V.I.P.) or personage is a person who is accorded special privileges due to their high social rank, status, influence, or importance. The term was not common until sometime after World War II when it was popularised by RAF pilots. [additional citation(s) needed]

  5. Word of mouth - Wikipedia

    en.wikipedia.org/wiki/Word_of_mouth

    Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.

  6. Importance - Wikipedia

    en.wikipedia.org/wiki/Importance

    In some contexts, to say that something is important means the same as saying that it is valuable. More generally, however, importance refers not to value itself but to a value difference. This difference may also be negative: some events are important because they have very bad consequences.

  7. Memetics - Wikipedia

    en.wikipedia.org/wiki/Memetics

    Memetics is a theory of the evolution of culture based on Darwinian principles with the meme as the unit of culture. The term "meme" was coined by biologist Richard Dawkins in his 1976 book The Selfish Gene, [1] to illustrate the principle that he later called "Universal Darwinism".

  8. List of words with the suffix -ology - Wikipedia

    en.wikipedia.org/wiki/List_of_words_with_the...

    When the root word ends with the letter "L" or a vowel, exceptions occur. For example, the study of mammals would take the root word mammal and append ology to it resulting in mammalology but because of its final letter being an "L", it instead creates mammalogy. There are exceptions for this exception too.

  9. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Loaded language [a] is rhetoric used to influence an audience by using words and phrases with strong connotations.This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes.

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