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Adidas AG ( German pronunciation: [ˈʔadiˌdas] ⓘ; stylized in all lowercase since 1949) [ 4] is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. [ 5][ 6] It is the holding company for the ...
Adolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes ...
The Dassler brothers feud was a conflict between two brothers and their respective shoe manufacturers, Adolf ("Adi") and Rudolf ("Rudi") Dassler, in the latter half of the 20th century. Their feud led to the creation of Adidas and Puma, two of the biggest shoe manufacturing companies, and started a long-lasting rivalry between the two companies ...
Adidas' 'Three Stripes' have become an emblem of the brand – and it's evolved over the years…
Puma (brand) Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [ 6] The company was founded in 1948 by Rudolf Dassler (1898–1974).
Adidas is known for projecting this progressive, scrappy optimism in its marketing campaigns, with Black success stories often driving the narrative, and Black athletes, models, artists, and ...
The rise of the Adidas empire is getting the limited series treatment after independent film producer Niels Juul (“Ferrari,” “Killers of the Flower Moon”) inked a deal with the family of ...
According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. [1] In 1952, following the 1952 Summer Olympics in Finland, Adidas acquired its signature three stripe branding from Karhu Sports, for two bottles of whiskey and the ...