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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

  3. Bespoke - Wikipedia

    en.wikipedia.org/wiki/Bespoke

    The word bespoke ( / bəˈspoʊk /) has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an ...

  4. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    Marketing. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

  5. Personalization - Wikipedia

    en.wikipedia.org/wiki/Personalization

    3D printing is a production method that allows to create unique and personalized items on a global scale. Personalized apparel and accessories, such as jewellery, are increasing in popularity. This kind of customization is also relevant in other areas like consumer electronics and retail. By combining 3D printing with complex software a product ...

  6. Tchotchke - Wikipedia

    en.wikipedia.org/wiki/Tchotchke

    The word has long been used by Jewish-Americans and in the regional speech of New York City and elsewhere. It is borrowed from Yiddish and is ultimately Slavic in origin. The word may also refer to free promotional items dispensed at trade shows, conventions, and similar commercial events.

  7. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...

  8. Costume jewelry - Wikipedia

    en.wikipedia.org/wiki/Costume_jewelry

    Costume or fashion jewelry includes a range of decorative items worn for personal adornment that are manufactured as less expensive ornamentation to complement a particular fashionable outfit or garment [1] as opposed to "real" (fine) jewelry, which is more costly and which may be regarded primarily as collectibles, keepsakes, or investments.

  9. Ready-to-wear - Wikipedia

    en.wikipedia.org/wiki/Ready-to-wear

    Ready-to-wear. Ready-to-wear ( RTW ) – also called prêt-à-porter, or off-the-rack or off-the-peg in casual use – is the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a particular person's frame. In other words, it is a piece of clothing that was mass ...