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The word bespoke ( / bəˈspoʊk /) has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an ...
Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
Custom software. Custom software (also known as bespoke software or tailor-made software) is software that is developed specifically for some specific organization or other user. As such, it can be contrasted with the use of out-of-the-box software packages developed for the mass market, such as commercial off-the-shelf software, or existing ...
Personalization. Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location.
Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...
Mass customization is the new frontier in business for both manufacturing and service industries. At its core, is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and ...
v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Accenture plc is an American multinational [3] [4] professional services company headquartered in Dublin for tax reasons, specializing in information technology (IT) services and consulting. A Fortune Global 500 company, [5] it reported revenues of $64.1 billion in 2023. [2] Accenture's clients include 91 of the Fortune Global 100 and more than ...