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The Dove Campaign was one of the first campaigns considered as going "viral", a relatively new phenomenon in 2004. [22] Ad Age ranked the campaign number 1 in a list of the top ad campaigns of the 21st century. [6] Individual ads caused different reactions, both positive and negative. Evolution won two Cannes Lions Grand Prix awards. [2]
Accompanying the billboard advertisements was the publication of the "Dove Report", a corporate study which Unilever intended to "[create] a new definition of beauty [which] will free women from self-doubt and encourage them to embrace their real beauty." [7]
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. In the video, which was produced by the Ogilvy & Mather ad agency, several ...
Dove's Ad Shows Daughters Learn Body Image From Mom. Dove's 'Real Beauty' campaign delivers a powerful new video showing how directly little girls' attitudes about their bodies come from their ...
In an inclusive ad campaign about motherhood, Dove released a commercial about #RealMoms.It advertises Baby Dove and includes stories of six families raising children:
But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a spokesmodel spraying it underneath her sports bra and even down her ...
Onslaught (Dove) Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following Daughters and Evolution. As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper.
Website. www.dove.com. Dove is an American personal care brand owned by Unilever. The products are sold in more than 150 countries and are offered for women, men, babies and kids. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s ...