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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [ 1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2]
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [ 1] Always menstrual hygiene products [ 2] Ariel laundry detergent. Bounty paper towels, sold in the United States and Canada. Charmin bathroom tissue and moist towelettes [ 3] Crest toothpaste [ 4] Dawn dishwashing.
Pepsodent – dental (outside of the United States) (P/S in Vietnam) Pinuk – body wash, shampoo, and conditioner (Israel) Pond's – beauty lotion, anti-ageing, beauty cleansing foam, lightning toner and lightening cream (Elida Beauty & Pond's Institute) Pond's Men – Facial Wash And Cream (Pond's Institute)
New year, new frontier. Dove, the Unilever-owned mass beauty brand, is weighing new ways to ignite purpose, in addition to introducing product innovations for the new year ahead, said its director ...
Dove, a beauty brand known for its 20-year marketing campaign around showcasing “real bodies,” has taken the initiative a step forward in the age of AI.
Most people just use deodorant under their arms to ward off odors. But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a ...
Unilever. Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London . The company's products include baby food, beauty products, bottled water, breakfast cereals ...
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. In the video, which was produced by the Ogilvy & Mather ad agency, several ...
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