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  2. Personal selling - Wikipedia

    en.wikipedia.org/wiki/Personal_selling

    Prospecting–Identifying prospects or prospecting occurs when the sales person seeks to identify leads or prospects (i.e., people who are likely to be in the market for the offer). To identify prospects, sales representatives might use a variety of sources such as business directories (for corporate clients), commercial databases or mailing ...

  3. Qualified prospect - Wikipedia

    en.wikipedia.org/wiki/Qualified_prospect

    Sales prospecting is the process to reach out to a potential customer. It is the first part of a sales process. It is the first part of a sales process. After this step, the lead qualification, follow-up and sales activity start.

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    t. e. In marketing, lead generation ( / ˈliːd /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities ...

  5. Prospecting - Wikipedia

    en.wikipedia.org/wiki/Prospecting

    Prospecting is the first stage of the geological analysis (followed by exploration) of a territory. It is the search for minerals, fossils, precious metals, or mineral specimens. It is also known as fossicking . Traditionally prospecting relied on direct observation of mineralization in rock outcrops or in sediments.

  6. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    Sales effectiveness refers to the ability of a company's sales professionals to “win” at each stage of the customer's buying process, and ultimately earn the business on the right terms and in the right timeframe. Improving sales effectiveness is not just a sales function issue; it's a company issue, as it requires collaboration between ...

  7. Telemarketing - Wikipedia

    en.wikipedia.org/wiki/Telemarketing

    Telemarketing. Telemarketing (sometimes known as inside sales, [1] or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

  8. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management. Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

  9. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    Account-based marketing ( ABM ), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.