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Trade marketing is the basic idea of marketing your products through the value chain and at the point of sale i.e. the store. Consider it the thought of creating a demand for your products across the channel and before it reaches the consumer. This traditionally exists in a brick-and-mortar environment and can be argued to be one of the oldest ...
Chief business officer ( CBO) is the position of the top operating executive of growing commercial companies or an academic/research institution (such as a university, college, institute, or teaching hospital ). In the commercial space, CBO shows leadership in deal-making experience with a clear record of results and ultimate transactional ...
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][ 1][ 2][ 3] Compare marketology, [ 4] which Aghazadeh defines in terms of ...
A chief marketing officer ( CMO ), also called a global marketing officer or marketing director, or chief brand officer, [ 1][ 2] is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the ...
Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2] Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade ...
Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, a brand could be corporate, product, service, or person. Brand management builds brand credibility and credible brands only, can build brand loyalty, bounce back from circumstantial ...
Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and ...
[citation needed] This was the term used by major professional, trade, and consumer organizations when issuing contracts for construction work, and thus the term 'general contractor' fell out of use except in large organizations where the main contractor is the top manager and a general contractor shares responsibilities with professional ...
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