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Operational planning (OP) is the process of implementing strategic plans and objectives to reach specific goals. [1] An operational plan describes the specific steps in any given strategic planning model and explains how and what portion of resources will be put into operation during a given operational period: in the case of commercial-or government budget balance, a fiscal year.
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
For example, interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. Social factors include the cultural aspects and health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety.
Trade and services companies account for less than 10% of total companies and yet represent a fairly large sample (over 250) of strategic business units in this category. About half of the business units in the PIMS database market their products or services nationally in the United States or Canada, while 11% serve regional markets in North ...
The word charrette is French for 'cart' or 'chariot'. Its use in the sense of design and planning arose in the 19th century at the École des Beaux-Arts in Paris, where it was not unusual at the end of a term for teams of student architects to work right up until a deadline, when a charrette would be wheeled among them to collect up their scale models and other work for review. [6]
The strategic grid model is a contingency approach that can be used to determine the strategic relevance of IT to an organization. The model was proposed by F. Warren McFarlan and James L. McKenney in 1983, and takes the impact of the information technology on the strategy in future planning as the horizontal axis, and the current impact of the information technology on corporate strategy as ...
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