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Values-based innovation is a theoretical concept and managerial approach that “understands and applies individual, organisational, societal, and global values, and corresponding normative orientations as a basis for innovation”. [1] It demonstrates the potential of values to integrate diverse stakeholders into innovation processes, to ...
In evolutionary psychology and behavioral ecology, human mating strategies are a set of behaviors used by individuals to select, attract, and retain mates.Mating strategies overlap with reproductive strategies, which encompass a broader set of behaviors involving the timing of reproduction and the trade-off between quantity and quality of offspring.
Signalling theory. By stotting (also called pronking), a springbok ( Antidorcas marsupialis) signals honestly to predators that it is young, fit, and not worth chasing. Within evolutionary biology, signalling theory is a body of theoretical work examining communication between individuals, both within species and across species.
Value proposition. In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [ 1][ 2] It is part of a company's overall marketing strategy which differentiates its brand and ...
Strategy. The resource-based view ( RBV ), often referred to as the "resource-based view of the firm", [ 1] is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage. Barney's 1991 article "Firm Resources and Sustained Competitive Advantage" is widely cited as a pivotal ...
r. /. K. selection theory. A North Atlantic right whale with solitary calf. Whale reproduction follows a K -selection strategy, with few offspring, long gestation, long parental care, and a long period until sexual maturity. In ecology, r / K selection theory relates to the selection of combinations of traits in an organism that trade off ...
Positioning is closely related to the concept of perceived value. In marketing, value is defined as the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value can be expressed in numerous forms including product benefits, features, style, value for money. [8]
Strategy. In marketing, segmenting, targeting and positioning ( STP) is a framework that implements market segmentation. [ 1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2]