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  2. Questionnaire - Wikipedia

    en.wikipedia.org/wiki/Questionnaire

    A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the ...

  3. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  4. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    v. t. e. APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences, including sociology, education, nursing, criminal justice, anthropology, and psychology.

  5. Universal grammar - Wikipedia

    en.wikipedia.org/wiki/Universal_grammar

    Universal grammar ( UG ), in modern linguistics, is the theory of the innate biological component of the language faculty, usually credited to Noam Chomsky. The basic postulate of UG is that there are innate constraints on what the grammar of a possible human language could be. When linguistic stimuli are received in the course of language ...

  6. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer experience by not only ...

  7. Longman Grammar of Spoken and Written English - Wikipedia

    en.wikipedia.org/wiki/Longman_Grammar_of_Spoken...

    Covering both British and American varieties of English in all of these registers but the last one, [2] the descriptions in LGSWE are based on a language corpus exceeding 40 million words and as such this grammar has been widely praised as a new milestone in corpus-based grammatical studies. [3] While targeting "English language students and ...

  8. Linguistic prescription - Wikipedia

    en.wikipedia.org/wiki/Linguistic_prescription

    Linguistic prescription[ a] is the establishment of rules defining preferred usage of language. [ 1][ 2] These rules may address such linguistic aspects as spelling, pronunciation, vocabulary, morphology, syntax, and semantics. Sometimes informed by linguistic purism, [ 3] such normative practices often propagate the belief that some usages are ...

  9. Grammar - Wikipedia

    en.wikipedia.org/wiki/Grammar

    In linguistics, a grammar is the set of rules for how a natural language is structured, as demonstrated by its speakers or writers. Grammar rules may concern the use of clauses, phrases, and words. The term may also refer to the study of such rules, a subject that includes phonology, morphology, and syntax, together with phonetics, semantics ...