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2. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

3. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...

4. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels (Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing.

5. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [ 3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.

6. Media engagement framework - Wikipedia

   en.wikipedia.org/wiki/Media_engagement_framework

   The media engagement framework is a planning framework used by marketing professionals to understand the behavior of social media marketing [ 1] -based audiences. The construct was introduced in the book, ROI of Social Media. [ 2] Powell’s background in marketing ROI and Groves' experience and understanding of the applications of social media ...

7. Marketing mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix

   Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

8. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence. [33] Some of the trends in B2B marketing include content such as podcasts, videos, and social media ...

9. Social marketing - Wikipedia

   en.wikipedia.org/wiki/Social_marketing

   Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an ...