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Health marketing. Health Marketing is a discipline that employs traditional marketing techniques and research-driven strategies to protect and promote the health of diverse communities. This multidisciplinary field blends elements from public health promotion, marketing, and communications to deliver vital health information to the public.
Direct-to-consumer advertising. Direct-to-consumer advertising ( DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most ...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...
Biz Tips: Highly productive employees manage time well, prioritize, minimize distractions, set goals and keep healthy work/life balance.
Health communication is an area of research that focuses on the scope and implications of meaningful expressions and messages in situations or circumstances associated with health and health care. [ 9 ] Health communication is considered an interdisciplinary field of research, encompassing medical science, public health, and communication studies .
Workplace wellness. Workplace wellness, also known as corporate wellbeing outside the United States, is a broad term used to describe activities, programs, and/or organizational policies designed to support healthy behavior in the workplace. This often involves health education, medical screenings, weight management programs, and onsite fitness ...
Amazon.com is an e-commerce platform that sells many product lines, including media (books, movies, music, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal care products, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items, musical ...
The Society for Healthcare Strategy and Market Development ( SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [ 1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...