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Toys "R" Us [nb 1] is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area .
Over the next several decades, Toys "R" Us, headed by Lazarus, expanded to suburban shopping areas across the US. Under Lazarus, the company created the Geoffrey the Giraffe store mascot and introduced the "I'm a Toys "R" Us kid." jingle.
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Toys R Us and its mascot, Geoffrey the giraffe, have been revived from the dead, and are now part of Macy’s, courtesy of a licensing deal aimed at helping the department store sell more toys.
Tru Kids, Inc. ( ⫽ tru ⫽; doing business as Tru Kids Brands) is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally (except in Canada ).
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The comeback of Toys R Us features a smaller selection of toys. Unlike the days of entering a 30,000 square feet toy wonderland, customers can expect a 2,500 square feet toy section at Arden Fair.
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