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Net promoter score. Net promoter score ( NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1] The NPS is a proprietary instrument developed by Fred Reichheld, who owns the registered NPS ...
Likert scaling is a bipolar scaling method, measuring either positive or negative response to a statement. Sometimes an even-point scale is used, where the middle option of "neither agree nor disagree" is not available. This is sometimes called a "forced choice" method, since the neutral option is removed. [10]
Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies. Zazzle has partnered with many brands to amass a collection of digital images from companies like Disney, Warner Brothers and NCAA ...
In systems engineering, the system usability scale (SUS) is a simple, ten-item attitude Likert scale giving a global view of subjective assessments of usability. It was developed by John Brooke [1] at Digital Equipment Corporation in the UK in 1986 as a tool to be used in usability engineering of electronic office systems.
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
The General Social Survey ( GSS) is a sociological survey created in 1972 by the National Opinion Research Center (NORC) at the University of Chicago and funded by the National Science Foundation. The GSS collects information biannually and keeps a historical record of the concerns, experiences, attitudes, and practices of residents of the ...
Multifactor leadership questionnaire. The Multifactor Leadership Questionnaire (MLQ) is a psychological inventory consisting of 36 items pertaining to leadership styles and 9 items pertaining to leadership outcomes. [1] The MLQ was constructed by Bruce J. Avolio and Bernard M. Bass with the goal to assess a full range of leadership styles. [2]
Measurement is the assignment of numbers to subjects in such a way that the relations between the objects are represented by the relations between the numbers (Michell, 1990). Traditional models. Likert scale; Semantic differential (Osgood) scale; Reliability analysis, see also Classical test theory and Cronbach's alpha; Factor analysis