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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [1] but towards the end, the idea of a well-performed service is that of increasing revenues.

  3. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    The customer is always right. Marshall Field used slogans such as "Give the lady what she wants" in his Chicago department store. [citation needed] " The customer is always right " is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as ...

  4. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...

  5. Retail format - Wikipedia

    en.wikipedia.org/wiki/Retail_format

    The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run ...

  6. Fish! Philosophy - Wikipedia

    en.wikipedia.org/wiki/Fish!_Philosophy

    Rochester Ford Toyota in Rochester, MN, known for tough negotiating, shifted to a fixed price and an emphasis on making the customer's day. New car sales doubled and it recorded a 30% rise in customer satisfaction. [12] In April 2000, the Ford Motor Company decided to incorporate the Fish Philosophy in their training programs.

  7. Retail clerk - Wikipedia

    en.wikipedia.org/wiki/Retail_clerk

    A retail clerk, also known as a sales clerk, shop clerk, retail associate, or (in the United Kingdom and Ireland) shop assistant, sales assistant or customer service assistant, is a service role in a retail business. [1] A retail clerk obtains or receives merchandise, totals bills, accepts payment, takes orders, and makes change for customers ...

  8. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

  9. Customer service representative - Wikipedia

    en.wikipedia.org/wiki/Customer_service...

    They may work in an office with a call center or in retail. [1][2] Customer service representatives answer questions or requests from customers or the public. They typically provide services by phone, but some also interact with customers face to face, by email or text, via live chat, and through social media. [3]

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