Search results
Results From The WOW.Com Content Network
Learn about the Business Model Canvas, a strategic management template for developing and documenting business models. It consists of nine elements that describe a firm's or product's value proposition, infrastructure, customers, and finances.
Learn about the history, types and features of CRM systems, which are used to manage interactions with customers across different channels and platforms. Find out how CRM can help businesses improve customer satisfaction, loyalty and sales growth.
Customer satisfaction is a term used in marketing to evaluate customer experience and how products and services meet or surpass customer expectations. Learn about the theoretical frameworks, metrics, and methods to measure customer satisfaction and its impact on loyalty and retention.
You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.
A business model describes how an organization creates, delivers, and captures value in various contexts. Learn about the design logic, narrative coherence, complementarities, and categorization of business models, as well as the historical and theoretical insights.
Business model patterns are reusable business model architectural components, which can be used in generating a new business model. [1] In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model. Each of these patterns has similarities in characteristics ...
Learn about the definition, dimensions, realms, and design of customer experience, the totality of customer responses during all stages of the consumption process. Explore how customer experience affects loyalty, brand value, and competitive advantage in different sectors and contexts.
Service recovery is an organization's resolution of problems from dissatisfied customers, converting them into loyal customers. Learn about the effects of service recovery on satisfaction, loyalty, and the service recovery paradox, as well as the three categories of recovery strategies: customer, process, and employee recovery.