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  2. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    A typical APA-style research paper fulfills 3 levels of specification. Level 1 states how a research paper must be organized by including a title page, an abstract, an introduction, the methodology, the results, a discussion, and references. In addition, formatting of abstracts and title pages must be as per the APA manual of style.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...

  5. The Chicago Manual of Style - Wikipedia

    en.wikipedia.org/wiki/The_Chicago_Manual_of_Style

    The Chicago Manual of Style (abbreviated as CMOS, TCM, or CMS, or sometimes as Chicago[ 1]) is a style guide for American English published since 1906 by the University of Chicago Press. Its 17 editions (the most recent in 2017) have prescribed writing and citation styles widely used in publishing. [ 2]

  6. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  7. Title page - Wikipedia

    en.wikipedia.org/wiki/Title_page

    Title page. The title page of a book, thesis or other written work is the page at or near the front which displays its title, subtitle, author, publisher, and edition, often artistically decorated. (A half title, by contrast, displays only the title of a work.) The title page is one of the most important parts of the "front matter" or ...

  8. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how ...

  9. Wikipedia:Manual of Style/Text formatting - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    Text formatting in citations should follow, consistently within an article, an established citation style or system. Options include either of Wikipedia's own template-based Citation Style 1 and Citation Style 2, and any other well-recognized citation system. Parameters in the citation templates should be accurate.