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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  3. Product requirements document - Wikipedia

    en.wikipedia.org/wiki/Product_requirements_document

    Marketing. A product requirements document ( PRD) is a document containing all the requirements for a certain product. It is written to allow people to understand what a product should do. A PRD should, however, generally avoid anticipating or defining how the product will do it in order to later allow interface designers and engineers to use ...

  4. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Publish–subscribe pattern - Wikipedia

    en.wikipedia.org/wiki/Publish–subscribe_pattern

    Publish–subscribe is a sibling of the message queue paradigm, and is typically one part of a larger message-oriented middleware system. Most messaging systems support both the pub/sub and message queue models in their API; e.g., Java Message Service (JMS). This pattern provides greater network scalability and a more dynamic network topology ...

  6. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to ...

  7. Service design - Wikipedia

    en.wikipedia.org/wiki/Service_design

    Service design is the process of creating and improving services to meet the needs and expectations of customers. [ 16] Service design involves creating a service concept that defines the customer's experience, as well as the physical, human, and technological resources required to deliver the service. Service design focuses on the experience ...

  8. Business continuity planning - Wikipedia

    en.wikipedia.org/wiki/Business_continuity_planning

    Business continuity planning life cycle. Business continuity may be defined as "the capability of an organization to continue the delivery of products or services at pre-defined acceptable levels following a disruptive incident", [1] and business continuity planning [2] [3] (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal ...

  9. 8 Incredible Campaigns Marketing Pros Wish They’d ... - AOL

    www.aol.com/8-incredible-campaigns-marketing...

    The Incredible Campaigns Marketing Executives Wish They’d Thought Of Themselves. In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts ...

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