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Health Marketing or Medical Marketing is a specialized branch of marketing.Marketing consists of many broad categories of services and target demographics. Health Marketing may more frequently be a B2C (Business-to-Consumer) form of marketing, as it encompasses wellness, general health strategies and supporting therapies.
With $48.666 billion in business with the U.S. federal government, Lockheed Martin, based in Bethesda, Maryland, is the largest U.S. federal government contractor. The Top 100 Contractors Report ( TCR 100) is a list developed annually by the General Services Administration as part of its tracking of U.S. federal government procurement.
The organization's client base expanded especially among governments, defense contractors, blue-chip companies and military organizations in the post–World War II era. [25] McKinsey became a private corporation with shares owned exclusively by McKinsey employees in 1956. [19]: 12 [30]
This is a list of abbreviations used in medical prescriptions, including hospital orders (the patient-directed part of which is referred to as sig codes). This list does not include abbreviations for pharmaceuticals or drug name suffixes such as CD, CR, ER, XT (See Time release technology § List of abbreviations for those).
The Federal Employees Health Benefits ( FEHB) Program is a system of "managed competition" through which employee health benefits are provided to civilian government employees and annuitants of the United States government. The government contributes 72% of the weighted average premium of all plans, not to exceed 75% of the premium for any one ...
Medicare is a federal health insurance program in the United States for people age 65 or older and younger people with disabilities, including those with end stage renal disease and amyotrophic lateral sclerosis (ALS or Lou Gehrig's disease). It was begun in 1965 under the Social Security Administration and is now administered by the Centers ...
The Society for Healthcare Strategy and Market Development ( SHSMD) is a U.S.-based professional association and group associated with the American Hospital Association. [ 1] SHSMD members represent healthcare-specific disciplines such as marketing, communications, public relations, strategic planning, business development, physician relations ...
Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs and over-the-counter drugs. By extension, this definition is sometimes also used for marketing practices applied to nutraceuticals ...