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La Senza was founded in Canada by Laurence Lewin and Irving Teitelbaum, who opened the company's first store in 1990. In October 2006, La Senza was purchased by L Brands of Columbus, Ohio for $710 million CAD in cash, a company which already owned Victoria's Secret.
Montreal, Quebec, Canada. Nationality. Canadian, British. Other names. Laurie. Known for. Co-founded a lingerie firm, appeared on Dragons' Den (Canadian TV series) Laurence Lewin (20 May 1944 – 12 November 2008) was an English-born Canadian accountant, computer programmer and entrepreneur, who was one of the co-founders of lingerie firm La Senza.
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L Brands said on Thursday it was pursuing options for its money-losing luxury lingerie brand La Senza as it focuses on core businesses such as Victoria's Secret and Bath & Body Works, sending its ...
La Senza was the dominant lingerie retailer in Canada at its peak, with 322 domestic locations and 497 franchised international locations in January 2009 for a total of 819 locations. [165] Facing fierce competition, the retailer suffered a great decline and the loss of its Canadian dominance.
In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition. [10] [11] Bath & Body Works operates more than 1,900 stores. [12]
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