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Guerrilla marketing is not exclusive to small companies. For big companies it is a high risk, high reward strategy. When successful, it can capture additional market share, but if it fails it can damage the company's brand image. One successful guerrilla marketing campaign is the Coca-Cola ‘Happiness Machine”.
Attack marketing. Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non ...
Peter "Zebbler" Berdovsky. On the morning of January 31, 2007, the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards depicting the Mooninites, characters from the Adult Swim animated television series Aqua Teen Hunger Force, as improvised explosive devices (IEDs), leading to a massive panic.
Lacking the deep pockets of a major studio to run costly TV ads, the marketing team at Artisan launched a website two months before the film's release that expanded the "Blair Witch" mythology ...
Street marketing is a subset of guerrilla marketing, which is about investing time, energy, and imagination into a business campaign. Guerrilla marketing is popular among large and small businesses alike, as it uses low-cost unconventional communications which can provide a higher impact for a given investment. [2]
The mystery rollout of the billboards has the feel of a guerilla marketing campaign. But the political attack it showcases is strictly old school: Guilt by association.
In 2010, Natella revealed that the site was a hoax as part of a guerrilla marketing campaign. [ 2 ] The website gained attention from the press and online users in October 2009 and became a viral sensation.
Politics portal. v. t. e. Culture jamming (sometimes also guerrilla communication) [1] [2] is a form of protest used by many anti-consumerist social movements [3] to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society.
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