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  2. Comparison of e-book formats - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_e-book_formats

    The following is a comparison of e-book formats used to create and publish e-books . The EPUB format is the most widely supported e-book format, supported by most e-book readers except Amazon Kindle [ a] devices. Most e-book readers also support the PDF and plain text formats. E-book software can be used to convert e-books from one format to ...

  3. Kindle File Format - Wikipedia

    en.wikipedia.org/wiki/Kindle_File_Format

    Kindle File Format is a proprietary e-book file format created by Amazon.com that can be downloaded and read on devices like smartphones, tablets, computers, or e-readers that have Amazon's Kindle app. E-book files in the Kindle File Format originally had the filename extension.azw; [a] version 8 (KF8) introduced HTML5 & CSS3 features and have the .azw3 extension, and version 10 introduced a ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  5. Amazon (company) - Wikipedia

    en.wikipedia.org/wiki/Amazon_(company)

    In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has close to 200 million subscribers worldwide. [ 16 ] [ 17 ] It is the second-largest private employer in the United States [ 18 ] and the second-largest company in the World and in the US by ...

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

  7. Kindle Direct Publishing - Wikipedia

    en.wikipedia.org/wiki/Kindle_Direct_Publishing

    Kindle Direct Publishing is Amazon.com 's e-book publishing platform launched in November 2007, concurrently with the first Amazon Kindle device. Originally called Digital Text Platform, the platform allows authors and publishers to publish their books to the Amazon Kindle Store . Authors can upload documents in several formats for delivery via ...

  8. Amazon Kindle - Wikipedia

    en.wikipedia.org/wiki/Amazon_Kindle

    Amazon Kindle is a series of e-readers designed and marketed by Amazon. Amazon Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines, Audible audiobooks, and other digital media via wireless networking to the Kindle Store. [ 6 ]

  9. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...