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Blue Ocean Strategy. Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [ 1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .
A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer experience by not only ...
List of used book conditions. The set of terms below were proposed in 1949 by AB Bookman's Weekly. They were adopted by the bookselling community and are still in use today. [ 1][ 2][ 3] As new means that the book is in the state that it should have been in when it left the publisher. This is the equivalent of mint condition in numismatics.
A strategic business unit ( SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. An SBU may be a business unit within a larger ...
GP – Gross Profit. GPO – Group purchasing organization. GRN – Goods Receipt Note. GRNI – Goods Receipt Not Invoiced. GSV – Gross Sales Value. GVC – Global value chain. GMROII – Gross Margin Return on Inventory Investment. G&A – General and Administration expense. expenditures related to the day-to-day operations of a business.
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how ...
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are: