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  2. G2A - Wikipedia

    en.wikipedia.org/wiki/G2A

    G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, [1] [2] with offices in Poland and Hong Kong. [ 3 ] [ 4 ] The site operates in the resale of gaming offers and others digital items by the use of redemption keys .

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer experience by not only ...

  4. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  5. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. [ 1] It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [ 2]

  6. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    v. t. e. In marketing, segmenting, targeting and positioning ( STP) is a framework that implements market segmentation. [ 1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2]

  7. SEC classification - Wikipedia

    en.wikipedia.org/wiki/SEC_Classification

    The SEC classification is the classification of consumers on the basis of parameters. Traditionally the two parameters used to categorize consumers were occupation and Education of the chief wage earner (head) of the households. The SEC classification, created in 1988, was ratified by Market Research Society of India (MRSI), is used by most ...

  8. LNWR Class G2A - Wikipedia

    en.wikipedia.org/wiki/LNWR_Class_G2A

    Power class. BR: 7F. Nicknames. Super D. The London and North Western Railway (LNWR) Class G2A was a class of 0-8-0 steam locomotives. They were upgraded from LNWR Class G1 principally by the fitting of a higher pressure boiler. Some of the G2As subsequently received lower pressure boilers on overhaul, taking them back into Class G1.

  9. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

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