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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

3. Sitecore - Wikipedia

   en.wikipedia.org/wiki/Sitecore

   In October 2018, Sitecore announced the acquisition of Stylelabs, a marketing technologies software vendor, and stated its intent to incorporate Stylelabs' digital asset management, marketing resource management and product information management applications into its Experience Cloud; [6] the acquisition was completed in November 2018.

4. Adobe Experience Cloud - Wikipedia

   en.wikipedia.org/wiki/Adobe_Experience_Cloud

   Adobe Campaign [12] is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS ...

5. ActiveCampaign - Wikipedia

   en.wikipedia.org/wiki/ActiveCampaign

   Number of employees. 1000 (2022) [ 2] Website. activecampaign.com. ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [ 3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [ 4][ 5][ 6][ 7]

6. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [ 1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [ 2]

7. Adobe Inc. - Wikipedia

   en.wikipedia.org/wiki/Adobe_Inc.

   The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM). [3] Adobe was founded in December 1982 [4] by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC to develop and sell the PostScript page description language.